Furthering my idea development I have been learning Adobe AfterEffects to create a short animated video describing my concept.

Examples of 360 camera videos, the Tomorrow Land video demonstrates how this concept could work brilliantly putting my application users into their own Edinburgh Festival virtual reality. 

Displayed is a mock up of the headsets that would be distributed to subscribers of BBC Edinburgh Festivals Anywhere. My design features the bright colour palette of the logo and would be made from eco friendly card.  

I designed a mock up of how my app would look. It features the splash/loading page, home page, connect page and streaming screen. Users can chat whilst watching their favourite shows and see what their friends are watching and join them. 

I thought of which new technology is beginning to establish itself in the tech marketplace, I envisioned installing 360 camera into venues across Edinburgh festival and incorporating virtual reality for into the application. Each subscriber to the app will receive a free eco friendly virtual reality headset, to watch their favourite shows with friends and experience the festival as if they were there. 

After much consideration I decided to pursue the BBC Edinburgh Festivals brief. I thought of a interesting way to bring the festivals the everyone using technology and this was my strongest concept. I researched into current applications such as the Fringe app to find out styles they are using, colours, images, graphics etc. This also allowed me to see the scale of the festival and what venues they use. 

I initially thought of an application where users can communicate with friends, plan their festivals virtually on the app, discover and stream the live performances with friends or catch up on the ones they've missed. 

A mock up of how the normal MUBI users profile will look with clubs added and the small star symbol to show they are a member over 6 months and owner of a club. Users can view other peoples clubs when visiting their profile, this could be helpful if users discover people they find have similar interests regarding film.