After much consideration I decided to pursue the BBC Edinburgh Festivals brief. I thought of a interesting way to bring the festivals the everyone using technology and this was my strongest concept. I researched into current applications such as the Fringe app to find out styles they are using, colours, images, graphics etc. This also allowed me to see the scale of the festival and what venues they use. 

I initially thought of an application where users can communicate with friends, plan their festivals virtually on the app, discover and stream the live performances with friends or catch up on the ones they've missed.