Like linear
I was immediately drawn to the basic concept of what MUBI was all about. You see, one of the big issues many people have with content, be it on online entertainment emporiums such as Netflix or the bricks-and-mortar Blockbusters of yore, is that there is too much choice. Filtering through the cacophonous crackle of C-List flicks (that may actually be quite enjoyable), remakes, sequels, spin-offs and all the rest, can be painstaking.
“The problem with Netflix is there is too much choice”
I’m not for a second suggesting that the on-demand, unlimited streaming revolution is a bad thing. Far from it. But one of the key benefits of traditional broadcast ‘linear’ TV has always been that you have to watch what the broadcasters, well, broadcast. Yes, your choices are stifled, but you do end up watching stuff you’d otherwise never have seen, and – importantly – it’s devoid of hassle.
MUBI takes this key benefit, gives it a boost by way of a littlemore choice, and then adopts a Netflix-style approach the rest of the way.
How it works
How it works
Every day, a team of movie experts at MUBI introduce a new film into the mix, after which you have 30 days to watch it before it vanishes from sight. So in effect, MUBI only ever has 30 movies available at any one time, and previously-aired films will rarely, if ever, make a reappearance.
At the time of writing, there is actually a little quirk in the system if you watch MUBI on the PS3, as it still adheres to an old model – you actually have 69 movies to watch at any given time. This will be brought into line with the other platforms shortly though. In addition to the PlayStation , a monthly subscription gains you access to films on iOS , Android tablets, Sony Bravia TVs and the Web.
The interface and functionality varies a little depending on the platform. But using the iPad as an example, you scroll horizontally through a library of movies that contain the cover art, title, and director’s name.
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