I researched into statistics of the MUBI website to give me some insight into the target markets browsing habits. It showed me that the main source of traffic through social media came from Facebook and that the USA were the biggest collection of users to the site. 

MUBI targets lovers of culture, art, design, music etc, so they focus on a more niche market rather than the general audience. I am required to help these users find the perfect film faster. Looking at competitors allows me to research what others on the market are attempting, what's working and what's not.